Trade shows remain one of the best ways to find manufacturers, see products firsthand, and build relationships in the toy industry. Here are the top events to consider.
Major International Toy Fairs
Spielwarenmesse (Nuremberg, Germany) — January
The world’s largest toy fair. 2,800+ exhibitors from 70 countries. The best place to discover global trends, meet European distributors, and see next year’s product lines. Professional only — not open to the public.
Hong Kong Toys & Games Fair — January
Asia’s largest toy fair with 2,100+ exhibitors. Excellent for connecting with Chinese and Asian manufacturers. Runs concurrently with the Hong Kong Baby Products Fair.
New York Toy Fair — February/March
The largest toy fair in the Western Hemisphere. 1,000+ exhibitors showcasing products to US retailers, distributors, and media. Great for understanding the North American market.
Canton Fair (Guangzhou, China) — April & October
The largest trade fair in the world by exhibition space. Phase 2 (late April and late October) covers toys, gifts, and promotional products. Thousands of Chinese manufacturers in one place. Best opportunity for direct factory connections at competitive prices.
China International Toy Fair (Shanghai) — October
China’s dedicated toy industry expo. 2,500+ exhibitors focused exclusively on toys and juvenile products. Smaller and more focused than Canton Fair.
Regional Shows Worth Attending
- Tokyo Toy Show (June): Japanese market trends and innovation
- ABC Kids Expo (Las Vegas, October): Juvenile products focus
- Autumn Fair (Birmingham, UK, September): Gift and toy wholesaling
- Middle East Toy Fair (Dubai, November): Growing GCC market access
Tips for Trade Show Sourcing
- Pre-register and research exhibitors before attending
- Bring product specifications and target pricing
- Collect samples and business cards from 5-10 potential suppliers
- Follow up within 48 hours after the show
- Plan factory visits for serious supplier candidates
Can’t make it to China for the Canton Fair? Contact Jinyu Novelty for virtual factory tours and product samples shipped to your door.
